VisionPoint Marketing is working with UMA to conduct a Brand Messaging Workshop, and all UMA stakeholders are invited to participate. VisionPoint Marketing will facilitate a 4-hour virtual session on Friday, December 17 beginning at 9 a.m. and ending at 1 p.m. This workshop is an INCREDIBLY important part of an INCREDIBLY important initiative, and it cannot be done without your focused participation.
The Workshop
This interactive workshop session is designed to elicit stakeholder opinions and thoughts by asking questions, prompting discussion, encouraging healthy debate, and walking through exercises that are designed to spark the process of brainstorming and consensus-building.
Our Goals
- To uncover the genuine brand that lies at the heart of this institution.
- To identify and define core elements of our brand messaging platform.
- Define consistent threads, concepts, messages, that pertain to the University.
- Start building internal consensus on brand messaging and positioning.
If you are available, we would like to invite you to join our workshop scheduled for Friday, December 17, 9 am – 1pm.
Please email Carol Bean at carol.bean@maine.edu with your interest and relationship to UMA if you can attend.
Thank you,
Brent Wooten
Director of Enrollment Marketing